One of the important part of a seo measurement is the site's bounce rate to find that how much the audience are interested in reading contents from a particular site. Simply a bounce rate of a site is defined as the percentage of visitors comes to a site through search engine or from external source without clicking on your other pages or simply views a content and goes without viewing or click on the other contents. This is an important seo factor which measures the interest of your audience to read your contents or view your site. The thing is you have to reduce the percentage of bounce rate, for knowing the bounce rate of your site you can find it on the google analytics or from other seo stats analyzers. In order to reduce the bounce rate you need to drive your audience to another page of your site for that a simple method is that add a refer link of one of your other page in the content in which the topic is related to it so that the visitors will goto that content to refer more while the bounce rate of your site will reduced. Mostly seo experts try to add hyper refer links in the contents to drive the traffic to another page. If your bounce rate is low it means that you are getting more page views from less unique visitors so that reducing the bounce rate will help you to increase the page views of your site. If a site has the ability to generate 2000 unique visitors a day and from that it can make at least 8000 page views if the bounce rate is low else if the bounce rate is high then it is only possible to get about 2200 or something page views. Before publishing a web page the webmasters need to know about the interest of the visitors so that only bounce rate can be reduce, visitors may skip a site if the graphical richness or other factors make the site to increase the loading time. So that it is necessary to reduce the loading time of the site to keep the visitors on the site.
For that only 1 or 2 ads are necessary in a page otherwise it will create more loading time because of that it may also increase the bounce rate also. Suggest your visitors to read other contents in your site or tell them to give the opinion about the content in the comment box is also some methods to reduce the bounce rate. A webmaster or a blogger need to careful about various seo factors the bounce rate is only a part of a seo measurement to find that how much your site has the ability to create more page views from less unique visitors. All the best.